Q2 2024 UK Beauty Retail App Performance on Unified Platform

In the second quarter of 2024, the UK's beauty retail applications displayed diverse user engagement on the unified platform, with some apps experiencing a decline while others soared. Sensor Tower's comprehensive data provides a closer look at these trends.

Superdrug - Beauty and Health saw a downward trend in both downloads and weekly active users, starting the quarter with approximately 32K downloads and 88K active users and ending with 27K downloads and around 82K weekly active users.

LOOKFANTASTIC: Beauty & Makeup experienced fluctuations in downloads, peaking at 18K and dipping to 11K, while active users varied from 106K to around 110K, showing a relatively stable user base.

Feelunique: Limitless Beauty observed a decrease in downloads from 18K to about 11K, but its active users remained robust, hovering between 159K and 167K through the quarter.

CHARLOTTE TILBURY had an interesting quarter with downloads initially at 5K, dropping to 3K, then surging to an impressive 24K towards the end. Weekly active users showed a significant increase from 49K to 78K by the end of the quarter.

OnSkin - AI Product Scanner started the quarter with 10K downloads and 34K active users, experienced a mid-quarter dip, but ended on a slightly positive note with downloads at around 4K and active users at 34K. Its revenue showed a slight decline from $4.3K to $4.1K in the period.

For more in-depth insights and detailed analytics on these and other applications, visit Sensor Tower.